ROSSANOVA COMMUNITY
Community management measured in clients, not in likes
Posting every day is easy, and anyone can do it. We build your business's social layer as a system: fewer pieces, a better conversation, and a number at the end you can take to the bank.
THE PROBLEM
The community management industry is broken, and you've already noticed
Posting for the sake of posting
Packs of twenty pieces a month that fill a calendar and don't move a single sale. You're paying for noise, not results.
Vanity metrics
Reports on followers, likes and impressions. None of those three has ever paid a salary.
Your accounts aren't yours
Profiles created with the agency's email, content that never gets handed over, and twelve-month lock-ins. The day you want to leave, you find out you can't.
No one sets foot in your business
Content made from an office, with stock imagery, by people who have never been where the thing they're supposedly telling you about actually happens.
WHY ROSSANOVA COMMUNITY
The difference isn't in posting better. It's in the terms
In community management, almost everyone offers the same thing under a different name. We compete on what the rest of the industry avoids putting in writing.
Ownership
Other companies
Profiles in the agency's name, and a toll to get back what was already yours.
How we work
Your accounts and your content are yours from day one, created with your admin email. You leave whenever you want, with everything.
Volume
Other companies
Packs of twenty posts a month to justify the invoice.
How we work
Fewer pieces, each with real work behind it and a clear reason to exist.
Measurement
Other companies
Followers, likes and impressions presented as a business result.
How we work
Bookings, leads and qualified conversations — and we also tell you which part can't be attributed.
Conversation
Other companies
Messages left unanswered for days, or a bot that frustrates the customer.
How we work
Response time on messages and comments committed in writing. The conversation is the sales channel.
Content
Other companies
Stock imagery and templates recycled from another client.
How we work
Shot where your business happens, with your people and your product.
Artificial intelligence
Other companies
Content generated at scale and published without declaring it.
How we work
We use it in the process — research, drafts, triage — and we tell you so. Never on the visible face of your brand.
THE PACT
What we sign, and almost no one else does
Most of what frustrates a community management client isn't the work — it's the contract. These five clauses have been in ours from day one. They aren't a favour: they're the consequence of not needing to hold on to you through friction.
Your accounts are yours
Every profile, page and ad account is created or migrated to your admin email. You are the owner, always. We never charge to give back what is already yours.
Your content is yours
Every piece, along with the unedited original files, is handed to you when we finish. No expiry, no conditions.
No lock-in
There's no twelve-month contract and no exit penalty. If the work doesn't justify itself every month, we don't want you staying out of obligation.
No automatic renewal
Nothing renews on its own. Every continuation is a decision you make again, not one imposed on you by silence.
Response time in writing
The maximum response time on direct messages and comments is agreed in the contract, not in a sales promise. It's an auditable commitment.
This is what we guarantee. What we don't guarantee — outcome figures that depend on the market, the competition or seasonality — we tell you with the same clarity.
WHAT WE MEASURE
Our report doesn't open with followers
The first number you'll see isn't how many people follow you. It's how many people did something. And when something can't be attributed honestly, we tell you instead of taking the credit.
Qualified conversations
Messages and comments that turn into a real sales conversation, with a name attached and follow-up.
Attributed bookings and leads
Unique links and codes per piece and per channel, and the question "how did you hear about us?" built in exactly where the customer decides.
Visibility in search and AI
What ChatGPT, Perplexity and search inside Google and Instagram say about your brand — and whether they say what you want them to say.
What can't be measured
Content shared privately appears in no analytics, and no one can attribute it. We tell you so in every report, rather than spreading that credit across what is visible.
OUR APPROACH
Understand the business first, open the calendar second
We don't take on an account without first diagnosing what role social can genuinely play in your business. Sometimes the answer is "a great deal". Sometimes it's "less than you've been sold" — and we tell you that too.
- 01
Strategic conversation
No cost, no commitment. We understand your business and determine whether we can help.
- 02
Community Audit
A diagnosis of your profiles, your real competition, and what your audience says and searches for. We never manage without diagnosing first.
- 03
Proposal
Scope, cadence, response time and investment. Presented in conversation, never sent by email unaccompanied.
- 04
Production and conversation
Filming on site, publishing with judgment, and daily management of the conversation within the agreed response time.
- 05
Reporting and adjustment
A monthly report that starts with the business, not with followers. What doesn't work gets cut, not dressed up.
WHAT WE BUILD
The four Community systems
If what you need is your company's complete growth — social, SEO, web, CRM, advertising and sales as a single engine — that's Rossanova Growth, and Community is included inside it.
01
Community Audit
The diagnosis that precedes all management
We audit your profiles, your competitors' profiles and — what almost no one does — what your audience actually says and searches for about your category. By the end you'll know what role social can play in your business, with evidence, before committing a single euro to management.
- Diagnosis of profiles, content and the current conversation
- Analysis of your real competition, not the one you think you have
- Listening to what your audience says and searches for about your category
- A prioritised 90-day plan — yours, even if you don't continue with us
02
Community System
Full management — fewer pieces, more judgment
Your business's social layer, managed end to end: strategy, production, publishing and community. We film where your business happens, with your people and your product. We publish less than any agency will offer you, and every piece has a reason to exist.
- Content strategy anchored to the business, not to the calendar
- Production and filming on site — no stock imagery
- Publishing and daily community management
- A monthly report that starts with bookings and leads
03
Conversation & Sales
Direct messages are a sales channel, not an inbox
Most brands treat their direct messages as an inbox someone checks when they can. We treat them as what they are: the one place where a customer is telling you they want to buy. With a response time agreed in writing.
- Committed response time on messages, comments and reviews
- Qualification of the conversation and handover to your sales team
- Script and tone of voice defined with you, not improvised
- Automation only where it helps — never where the customer notices the bot
04
AI Visibility & Social Search
What ChatGPT says about you when you're not watching
Your customers no longer only look for you on Google: they look for you inside Instagram and TikTok, and increasingly they ask an artificial intelligence model. Almost no agency measures whether those systems cite your brand, or whether what they say is correct. We measure it and we correct it.
- An audit of how ChatGPT, Perplexity and Google's AI describe you today
- Content structured to be found and cited, not just seen
- Optimisation for search inside Instagram, TikTok and YouTube
- Tracking of citations and their tone over time
WHO IT'S FOR
Who we work with
Businesses that already have something to say and are tired of it being said badly. If you're after the cheapest rate for twenty pieces a month, there's plenty to choose from and it isn't us. If you want social to finally show up in the P&L, let's talk.
FREQUENTLY ASKED QUESTIONS
Clarity from the first moment
Fewer than any agency will offer you, and that's exactly the point. The number is defined in the Community Audit, based on what your business and your audience justify. A fixed pack of twenty pieces a month isn't a strategy: it's a way to justify an invoice.
There isn't. The industry standard is twelve months of lock-in with no performance commitment in return — that protects the agency, not you. We'd rather you stayed each month because the work justifies it.
You do, always and from day one. Profiles are created or migrated to your admin email, and all the content — including the original files — stays with you if you ever decide to end things. We don't charge to give back what is already yours.
No. We guarantee the standard of execution, the agreed cadence and the response time — which do depend on us. Sales also depend on your product, your price and your market. Anyone who guarantees you a figure is telling you what you want to hear, not what's true.
We use it in the process — research, drafts, analysis, message triage — and we say so openly. We don't use it on the visible face of your brand: no people who don't exist, no generated testimonials, no posts written by a machine and signed by you.
No. Community is the social layer managed as a service in its own right, for those who only need that. The Growth System is your company's complete growth — social, SEO, web, CRM, advertising and sales as a single engine — and Community is included there.
The ones your business needs, not all of them by default. The Community Audit determines where your audience actually is — Instagram, TikTok, LinkedIn, YouTube — and we concentrate the effort there. Being on six networks half-heartedly delivers less than being on two done well.
Conversation and qualified messages move within weeks; building a community that buys is a matter of months. Be wary of anyone promising you instant virality: what lasts isn't built overnight, and we measure it by bookings and leads, not by a spike in likes.
Explore our other divisions
Let's start by finding out whether social is any use to you
The Community Audit tells you with evidence, before you commit a euro to management. And if the answer is that it isn't worth it, we'll tell you that too.